What they’re doing right: They partner with creative influencers, tap into popular design, editing, and cultural trends, and provide shortform tutorials for all levels. With over 300k followers and 1 million likes, is killing it when it comes to the art of B2B marketing on TikTok. While all brands may not need their own TikTok channel, every B2B brand should be thinking about how they work with TikTok creators to co-create content as part of a holistic influencer marketing and social selling strategy. A recent Onalytica survey of 115 B2B Marketers shows that today, only 10% of B2B brands are creating content on TikTok, yet Gartner predicts that by 2025, 80% of all B2B engagement will occur via digital channels. Onalytica is the premier platform for B2B influencer marketing, and at AxiCom, we are proud to partner with them. TikTok’s creator base is on the rise and expected to grow in importance and value for B2B creators and brands. An era that’s ripe with engaging, smart, influential content creators that are ready to work with your brand – and not only consumer brands, but B2B, too. From finance experts sharing tips on home buying to a day in the life of an engineer, we’ve entered a new era of TikTok.
#Tictoc brand professional
In addition to the light-hearted dance videos from Gen Zers trying to go viral, creators are taking to the platform to share their professional expertise, career stories, and talents with a dose of humour for good measure. And, in tandem, we’ve seen different types of creators flood to the scene. We’ve seen the company take itself more seriously, launching TikTok Creator Marketplace in 2019, ‘ TikTok for Business’ in 2020, and TikTok Marketing Academy this past October for small businesses with a commerce course coming soon. However, the lip-syncing app that started out as Musical.ly and bred young, viral stars like Charlie D’Amelio and Addison Rae has, for the better, grown up over the last year. Although I do pride myself on my groovy dance moves at family weddings, I couldn’t get myself to show up to my 8 th grade dance recital, let alone post a video of myself on the internet moving my limbs at the speed of light at age 29. If you rolled your eyes when TikTok and all its choregraphed dancing glory came on to the scene, you are not alone.
With millennials already comprising 60% of B2B tech buyers, brands would benefit from having more digital customer touchpoints along the buying journey, including TikTok.TikTok’s creator base is on the rise, yet a study by premier B2B influencer marketing platform Onalytica found that only 10% of B2B brands are creating content on the app today.As TikTok has evolved to become much more than a lip-syncing app, SMEs and professionals are flocking to the platform to create fun, educational videos and more B2B brands are jumping on.
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